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Srinath Balachandran (photo, on The Hindu website), founder and director of Choco-la, is living proof that it is possible to transform a childhood passion into a successful business.  He also proves that Pondicherry is not the sleepy town that one imagines, but that it is right in the middle of the great Indian economic boom, offering all the products and services imaginable to millions of consumers.

The faithful readers of this blog know that what fascinates me in India is this ability here to mix so easily ecomical and social matters. I am also discovering an other aspect which is for me very sympathetic and familiar !

I do believe that India est one of the most 2.0 country in the world ! Indeed, you know 2.0, this marketing custard pie that, for 2 years, enabled start-ups to re invent economical models and to resell to investors new versions just based on hot air ! This being the detractors definition. Others give a very limited technical definition such as web sites using Ajax I refer to 2.0 being this model which specificity relies on customers implication, including web sites and, generally speaking, services. Google is a good example. The basic algorithm and the calculation innovative power empower the system to deliver a pertinent answer in less than one forth of a second.