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Cecile Pompei, Business Developer of GAYA in Delhi (www.  gaiaenergy.co.in), is a very active and brilliant professional of energy in BOP market!

She is sending regularly interesting press review and informations. The lattest one is about a fascinating Outlook Business paper on how microfinance organizations are looking for using their network to support consumers  durable companies to penetrate rural and poor urban communities. See on http://business.outlookindia.com/newolb/article.aspx?240795

Good examples of fridges, energy or whatever products are given.

(Image is from the article, and introduce distribution of Oorja cookstove)

Microfinance is often attacked for lending people with consuming loans. As volume is growing, difference between productive and consuming loan become harder and harder to identify.

Distributing consumers good by creating a network of individual resailers coudl be a way to increase ROI for microfinance, efficiently use their network, and creating access to efficient products for end users.

Some questions remains: do MFIs  have internal staff for selection of the products, what is the cost to gain distribution, stocks... skills... ?

 But that issue is worth spending time and energy.